White Feather Marketing Group helps entrepreneurs and their teams modernize their go-to-market strategy and adopt practical AI to work smarter, move faster, and deliver more impact.
Whether you need a focused sprint to identify what's slowing you down, or a senior marketing leader to drive your go-to-market forward — we work the way your business actually needs.
A focused engagement that uncovers what's slowing your team down — and what AI can actually fix.
Many teams are using AI reactively — adding tools without a strategy. This sprint gives you a clear picture of where your marketing and operations stand today, and a prioritized roadmap for what to do next. You leave with a concrete plan and the confidence to execute it.
We do the diagnostic work alongside your team, not in a vacuum. Every recommendation is grounded in how your business actually operates.
Conversations with the people doing the work to understand pain points, patterns, and untapped opportunities.
An honest look at how AI is currently used — or not used — and where practical adoption can improve speed and quality.
Assessment of tools, processes, content workflows, and handoffs across marketing, recruiting, training, and operations.
Mapping how work actually gets done today — uncovering bottlenecks, inefficiencies, and duplication.
A prioritized set of 3–5 improvements that create clarity, efficiency, and momentum.
Lightweight guidance to help your team adopt new workflows or AI practices quickly and confidently.
AI Readiness Assessment included. A scored diagnostic delivered at the start and end of the engagement — measuring progress across six dimensions: Workflow Clarity, AI Usage Depth, Systems Maturity, Team Confidence, Narrative Clarity, and Human-in-the-Loop Practices.
A senior marketing leader who brings clarity, cohesion, and momentum across your go-to-market.
Many companies reach a stage where the product is strong, the opportunity is clear — but the marketing engine isn't operating with the focus or alignment it needs. They don't need more activity. They need leadership.
As an experienced CMO and business leader, I help organizations build modern, AI-first marketing functions that move faster, communicate more clearly, and execute with purpose. I focus on the work that creates the most leverage: strategy, narrative, team leadership, and cross-functional alignment.
Execution is supported through your internal team and through trusted agency partners I can bring in when needed.
Clear, outcome-based strategies spanning narrative, brand awareness, demand generation, and field enablement — all tied to measurable business impact.
A core strength. I help companies articulate a differentiated story that aligns internal teams and resonates externally.
Unifying product, marketing, and sales around shared goals, shared language, and shared priorities. Direct team management and hiring support included.
Building the demand gen strategy, operating model, and measurement framework so teams and partners can execute effectively.
Helping teams adopt AI-native workflows that increase speed, reduce cost, and elevate creativity across content, research, reporting, and sales enablement.
When additional execution support is needed, I bring in trusted agency partners to provide end-to-end strategy and execution.
Engagements are designed around you. No minimum commitment required. Scope, cadence, and depth are shaped by your company's goals, team structure, and pace of change.
Start with a conversation. We'll help you figure out where you are, what's getting in the way, and what would actually move the needle.
White Feather Marketing Group is a marketing advisory that helps entrepreneurs modernize their go-to-market strategy and adopt practical AI to work smarter and move faster.
We partner with founders and small teams to identify what's slowing them down, what they're missing, and where smart tools can create real leverage — without the overhead of a big agency or a bloated tech stack.
Jerome is a seasoned marketing executive with full-stack expertise across narrative development, messaging, product marketing, sales enablement, brand, and demand generation.
His career includes leadership roles at Microsoft, Salesforce, Splunk, and Dynatrace, as well as serving as Chief Marketing Officer and Advisor at Conviva.ai. He now applies this experience to helping entrepreneurs modernize their marketing and workflows through a human-in-the-loop approach to AI — one that enhances, rather than replaces, the people doing the work.
A former Peace Corps Volunteer with global experience across Europe and South America, Jerome is also the author of two books and holds degrees from Tulane University and New York University, Stern School of Business.
Charlie Stewart holds a BS in Finance from Santa Clara University's Leavey School of Business and brings a diverse set of early-career experiences to White Feather Marketing Group.
He has supported investment and marketing initiatives at IVP, a leading venture capital firm, contributed to multiple start-up ventures, and gained hands-on operational discipline through commercial diving work.
Charlie is passionate about entrepreneurship and modern workflows, with growing expertise in AI tools, competitive intelligence, and practical business systems. At White Feather Marketing Group, he supports research, financial analysis, and implementation efforts, bringing a grounded, detail-oriented perspective to client engagements.
Whether you're looking to modernize your marketing, explore where AI can help, or simply understand what's holding your team back — we'd love to hear about your business.
Every engagement starts with a conversation — no pitch, no pressure. Just an honest look at where you are and what might help.